Identity Is a Config File
Domain, branding, SEO metadata, currency, timezone, analytics and the homepage and legal copy all live in one per-country config, next to that country's content tree. Launching a new market means adding a config and generating its content – not touching the application.
canadian-guide.com, colorado-guide.com, croatian-guide.com, discover-austria.com, dutch-guide.com, french-guides.com, greece-guides.com, italian-guides.com, moroccan-guides.com, oregon-guide.com, portugal-guides.com, slovenia-guide.com, spanish-guides.com, switzerland-explorer.com
Same components, different data – no per-site forks to keep in sync
More markets already built and staged – Bosnia and Serbia are next, waiting on go-live
Deploy Only What Changed
Continuous deployment hashes the shared code and each country's data separately, then ships only the countries that actually changed. Editing Croatia's content never redeploys Switzerland, and a docs-only commit deploys nothing at all – the pipeline does the least work that's correct.